Convenience Seekers
A segmentation process has been started at ORA where the team is identifying the type of customers ORA should be speaking to for sales. Convenience Seekers are mostly motivated by convenience when purchasing products. Convenience seekers are people who are looking for anything that saves or simplifies a process by making the process easier.
Demographics:
LSM 7 - 10
Male & female
Various forms of Income
Literate
All ethnic backgrounds
Generation X and millennial generation
A segmentation process has been started at ORA where the team is identifying the type of customers ORA should be speaking to for sales. Convenience Seekers are mostly motivated by convenience when purchasing products. Convenience seekers are people who are looking for anything that saves or simplifies a process by making the process easier.
Demographics:
LSM 7 - 10
Male & female
Various forms of Income
Literate
All ethnic backgrounds
Generation X and millennial generation
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