We have to conduct market research and hand in our findings, luckily for us the class received an extension. For our market research we plan on using surveys and focus groups although I doubt we'll have enough prototypes to conduct a focus group by the time the research paper is due but we must still do one for ourselves so we can engage with our customers and receive feedback on exactly what they want. This is a crucial part of our process as it determine whether or not we are on the right track and what needs to change.
By default we all think our ideas are perfect but it's not until we actually test them on our intended targets that we realise that there's still a large amount of work to be done. We will learn a lot from our research and hopefully we're not too far off but either way we will embrace the responses. We have to.
- Dominic
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