Pricing Strategy for packs of 10 Hygiene Covers

Target price to match value – Round number pricing

ORA pricing must aim to create positive connotations that relate to product usability, convenience, quality and affordability.  Round number pricing strategies are more fluently processed and encourage reliance on feelings. The decision to purchase is motivated by feelings and emotions, this makes it important for pricing strategies to appeal to customer feelings and emotions.

Intersting article on round number pricing:

http://www.strategy-business.com/blog/The-P sychology-of-Pricing-Customers-Prefer-Round-Numbers?gko=f4877