3 tips that will help your business

Today I was reading though some articles on the internet and i found a very interesting one that spoke to me as a starting up young business person, this article contained three essential tips on how a business can do well, and it was written by Susie Romans, an entreprenuer who quit her job as a marketing sales person to go on to build a 15 000- 20 000 US dollars turnover a month consulting business.

The tips are as follows:

1. Master your skill.

Romans says passion isn't enough to start a high-earning business — you need to have skill. "Get good at something, because you need something to bring to the table," she says. "I don't want to mock the idea of following your passion, but you really have to have a skill, or expertise, or a story. Really highly skilled people and people with a high level of expertise can charge premium rates. You have to bring something to the table that's impressive."

2. Be smart about your business model.

Also, she says, you have to be smart about the way you build your business model. After years of maintaining a successful lifestyle blog that had 50,000-hit days, Romans realized she didn't have a way to monetize it. Years later, she has some ideas.

One path to take is "positioning yourself as a premium brand and charging rates right out of the gate that allow you to pay your bills and your mortgage," she says. "I have a family. I needed to make at least $4,000 a month. After that it led to $10,000, after that to $20,000. You can grow, but you can't charge $20 an hour — you have to be positioned as a premium brand."

Then, she says, it's time to start getting serious about leverage. "I don't want to be slaving away at 10, 12-hour days," she explains. "You have to package what you have and sell it. I remember watching a YouTube video with Sara Blakely, who said she had this moment sitting at her desk thinking, 'I need something I can sell to millions of women.' You can't be selling your one-on-one time — even if you're speaking on stage, it's still your time. You need a product that can reach millions."

3. Refuse to stay down.

Once you have a marketable, expert skill and a way to sell it, you need faith. "You have to believe in yourself," Romans says. "That's something that's been really strong for me. I don't even know where it comes from. I have this fall down, get back up, fall down, get back up mentality. I don't stay down."

In fact, she says her belief in herself is so unshakable that she's had people tell her she's delusional. "When you believe in yourself so much, people wonder if you're all there!" she says. With the corporate job she left, she remembers, "I had it made. They were paying me well, I could work from home, and I was getting bonuses, but there was something greater. I love inspiring people and helping others, and I knew I was meant for something bigger."