Top focuses next week will include the planning for a sound marketing strategy:
- Target market segmentation
 
-   Target profiles
 - 
          Pricing strategy
 - 
          Brand strategy
 - 
          Change in perception of the product 
This marketing strategy will map out a roadmap for ORA Hygiene Covers as we approach nearer and nearer to product development. This will be a plan in which will detail the necessary steps that should be taken in building a sound brand for ORA Hygiene Covers.
 
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