Our meeting with Stuart today was postponed and we decided to use the day to review the branding ideas that had been created for us and decide on what we like and how to move from there.
To be frank, none of us were impressed with what the person who had done the designs for us has created. She spent almost 2 full day designing logos and they really were nothing special. So now we have to go back to the drawing board, literally, and create something we are happy with. The only good thing to come from the flop was that we now know what we want our branding to look like, it's just a matter of converting our ideas into something tangible.
Watch this space!
- Dominic
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