An Online Reference for ORA Hygiene - "Toletta Covers"

Some of the group members have identified a potential rival in the United States called "Toletta". This is disposable toilet seat company which in my view is what ORA Hygiene would aspire to be like one day.

Toletta Story:
 Toletta was developed in 2008 after discovering that that there were no paper toilet seat covers available in the public bathroom of our local shopping mall. They were also hard to find in stores, and the ones that were available were thin and crunchy—not exactly the most comfortable or best protection for your tush. And so, we set out to make a better product. 

Today, Toletta products are loved by customers all over the world. You can find them in over 5000 stores across the globe. They’re softer and thicker than anything out there, and give your skin great protection from harmful germs. Quite simply, they take the ‘yuck’ out of public bathrooms. We’re proud to say that a percentage of the proceeds from Toletta sales help support breast cancer, child poverty, and environmental charities. 

Lessons from Toletta that can be used for ORA Hygiene:

• Toletta Branding 
• Packaging 
• Communication channels 

Toilette founders have developed a brand that is somewhat unconventional and innovative  This is seen with the general personality of the brand and the type of tone that is used by the brand on their social media pages.
Toletta products packaged in resealable packets of 10s, which feature an image on the front of every packet. 
Toletta communication channels include a Facebook page, Twitter page, Instagram account and website. The idea of website is clever because it essentially creates platform for the company to display their product offerings and to sell their products. A website for ORA Hygiene could prove to be very feasible for the group because this could potentially provide ORA Hygiene with a form of an online store for sales.