The regular guy or girl:
These are your regular kinds
of people who are characterised by different kinds of characteristics that
motivate buying decision.
Example:
Anna
Anna is a 2nd
year undergraduate student at the University of Cape Town studying Bcom
accounting. Anna comes from middle income family and her parents are fully
responsible for her pocket money for food, entertainment and personal hygiene.
Anna drives a Polo Vivo and lives on campus at the one of the female
residencies. Anna is constantly having to share toilet facilities at school and
at her residence.
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