Woman's Month Initiative

August is know as woman's month, but why only August.  A marketing project that we are currently trying to do, is extending Woman's month into September as ORA's Woman's month.

Lets be honest, ORA's hygiene covers are predominantly aimed at the female market.  So an initiative that we are currently in the process of trying to arrange is the concept of ORA's Woman;s Month.  We are looking at playing the concept as asking why woman only have one month within the year.  So, We are attempting to make September, ORA's Month to think about women and increase out marketing of the product.  #ORA'sWoman'sMonth