Finally had a chance to review the sales outcome from the exhibition. We started out with the expectation of selling approximately 400 units of the product on the day. Unfortunately we did not meet this target which was a disappointment to us, but we gained insight from the experience. We realised that the expo was perhaps not the best location for us to sell such a product, and that the product will succeed better in a bulk sale situation. We were only able to sell about 60 units on the day which only generated about R 1200 in sales.
This is a difficult product to sell as it is a hygiene product, and unfortunately there is this feeling of awkwardness buying it in public. We are still trying to break this feeling, but it is still proving to be hard.
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