So we had the Genesis Exhibition yesterday...such good fun! It is amazing how quickly everything can be set up if you are organised. The experience that we gained from the exhibition is definitely something that we can uses in the future to try and transform out sales pitch, even throughout the day the sales pitch was changed several times, depending on who the customer were.
The interesting point of a sales pitch is that a message has to get across in a very short amount of time. This amount of time is where the problem and solution need to be stated and a trust connection needs to be established. One might think that trust is not necessary within a sales interaction, however this is wrong. The trust that needs to be built is necessary so that the potential customers can feel as though you really care about them, and they relax. This is an important step to helping bridge the sales pitch to the customers option to purchase the product. Dont just try and sell, try build a relationship.
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