With the product now made and various sales venues open, it is now time that a proper sales pipeline is brought into place. The pipeline that we currently have includes places along the lines of:
1. We Love Summer
2. Tour Bus Companies
3. Toilet rental companies
4. Tourist stores
5. Events companies and organisers.
A major learning curve is that sending the relevant parties an email and waiting for a reply simply will not work. You need to send the email in the morning, and follow up with a phone call that afternoon. Then, depending on the outcome of the phone call, either go and see the potential customer, or send a follow up email within two days time, and repeating this until an agreement is reached, or they say to contact them again after a certain period of time.
It is this constant communication that will not only ensure a hopefully positive sales agreement, but will also show the customers that you are organised and have the ability to effectively communicate with them about the product and this sets you on a road to a good working relationship between you and the customer. A step further is the customer relationship would be to change the standard customer relationship to a customer experience, where the customer has a good experience every time they deal with you. Customers will remember the way that you made them feel, and this is a contributing factor to the retaining of current customers.
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