Meeting with Stuart
Meeting was stuart was very successful and insightful. Key guidance and advice was gained from this interaction, especially a few days before directors meeting
Key Brand development conclusions
Make
the brand more exciting
·
The
category is sensitive like pads and condoms, we need to try break the sensitive
stereotype
·
To break the stereotype we can try create a
quirky brand or make the product seem more luxurious
Instead of creating a brand create a new product
Key potential suppliers & cost conclusions
· We visited Valkenburg as a possible option for people to physically pack the products we should keep this option open
· A packaging company was also found that has an affordable price
· We experienced issues with the die cutter
o The costs were too high
o We should search for other die cutters – possibly different die cutters for different prototypes
· Our packaging will be re-sealable ziplock bags
· The cost to make one pack should be kept under R8
· A focus group can be conducted to determine the price and test the quality of different materials
Action Plans:
Search for alternative die cutters to compare by the 29th of April
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