Meeting with Stuart

Meeting with Stuart

Meeting was stuart was very successful and insightful. Key guidance and advice was gained from this interaction, especially a few days before directors meeting 

Key Brand development conclusions 

Make the brand more exciting

·       The category is sensitive like pads and condoms, we need to try break the sensitive stereotype

·       To  break the stereotype we can try create a quirky brand or make the product seem more luxurious

Instead of creating a brand create a new product

Key potential suppliers & cost conclusions 

·       We visited Valkenburg as a possible option for people to physically pack the products we should keep this option open

·       A packaging company was also found that has an affordable price

·       We experienced issues with the die cutter

o    The costs were too high

o    We should search for other die cutters – possibly different die cutters for different prototypes

·       Our packaging will be re-sealable ziplock bags

·        The cost to make one pack should be kept under R8

·       A focus group can be conducted to determine the price and test the quality of different materials

Action Plans:

Search for alternative die cutters to compare by the 29th of April