The one thing that irritated me that I came to realise this year with ORA Hygiene is that successful people make it look easy. It's easy looking in from the outside. We don't often notice or acknowledge their failures. Successful people evaluate their failures, come up with new solutions to the challenge and try again - this time more educated than the first. Successful people also don't allow the fear of failure to stop them from achieving their goals.
By reflecting on the failures and challenges of ORA Hygiene I discovered that the ultimate success secret is that failure is inevitable in business and its about managing that failure by converting it into a lesson rather than a setback. By experiencing hardships and rejects as an entreprenuer you then grow, expand and are able compete in an ever changing South African and international marketplace.
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