Mac is, in his twenties and a spaza shop owner of Liesbeek cafe in Rondebosch Cape Town. The shop which he opened in 2015 (selling basic food stuffs and drinks sourced from the nearby wholesaler in Ottery) to support himself and his family. Mac, the owner of the Spaza Shop started this micro businesses for various reasons, but can nevertheless be regarded as an entrepreneur in that he have identified an opportunity. The beauty of his business is that he carries low overheads, which enables him and his team to become more competitive and responsive to demand changes.
After a lengthy conversation with him over the phone yesterday about the slow progress of the ORA Hygiene Covers of which is stocked in his store we realised that the South African market might not be ready for a product like a disposable toilet seat cover. With Mac on the ground having constant conversations with customers he's insight is real and valid about consumer feelings and attitudes towards the product. That consumers like the product idea but still aren't willing to pay for such a product because it is still something new and unknown.
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