To a certain extent ORA Hygiene Covers is an innovation to a big African issues of public toilet hygiene which is a big issue all across the continent. The sub-Saharan African retail market appealing because the African consumer have certainly become more sophisticated in what they want and at what price they want it at. Which is the issue for a product like ORA Hygiene because consumers don't know what the product is and what it can do for them and would rather spend their monies on something they know and trust.
Succeeding in Africa in the age of innovation requires companies like ORA Hygiene to rethink the approach to new product and process development. From what I have learnt this year, for a new company like ORA Hygiene to succeed managers must collaborate with external partners, particularly smaller entrepreneurs, to identify, develop and scale up promising new product and process ideas. Additionally, companies need to look at innovation opportunities beyond just products and processes, and consider business models, consumer experiences and brand engagement as part of an overall innovation portfolio
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