Next Focus

Sales affiliates incentive schemes:

Strategy for convenience seeker market at the University of Cape Town at the different residences. The strategy is to attract students at the different residences like Forrest Hill, Obz Square etc. that can distribute hygiene covers on behalf of ORA Hygiene. These affiliates will act as agents for ORA Hygiene and will cooperate with ORA Hygiene for sales. Affiliates will receive 25% of every sale once they have returned the stock and sales made.

The strategy emphasizes on approaching NSFAS (National Student Financial Aid Scheme) that come from previously disadvantaged homes. ORA Hygiene wants to collaborate with these students by partnering for distribution and marketing purposes. Should a student sell 100 units in a week, students will receive R500. Should they achieve the same target the following week, the affiliates would have made R1 000 from ORA Hygiene.

The strategy will require that all affiliates are registered with ORA Hygiene, providing a copy of student card, ID and other personal details. Payments will be made via electronic payments.

This strategy should take us through to survive till we breakeven before the end of October 2016 when the business is scheduled to close.