With the recent hindrances that we have faced regarding the local retail market in Cape Town, we decided to look abroad to the neighboring countries and even those overseas. In a way, we are not expanding the company, but yet we are attempting to expand the range of the product. for us to even attempt to do this, factors need to be researched and understood, in order for this to even be possible. Regardless of if the company is expanding or the reach of the product, the same main factors need to be considered, namely if there is the relevant market for the products, and what are the restrictive barriers that may be present towards the product. These barriers may be anything from miscommunication between two languages to the local laws and legislation, to even the cultural acceptance of the product. Culture plays a massive role in the expansion to another country, so it can definitely make the expansion a success or a failure.
Regarding ORA and the product that we stock, we believe that out biggest cloud would be as to whether or not the market for the product is currently available in the different regions or not. Perhaps one of the best methods of assessing this for any company would be to secure a local team from the very region, and allow them to do the market research regarding the product. By doing this, they are able to explain to the locals about the product in a more effective way than that of a foreigner. It allows for the avoidance of miscommunication about the product, the stigma of talking to a foreigner about such a 'uncomfortable' product, and ultimately achieve a more realistic idea of if the product will thrive in the region or not.
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