Expo Priorities

We dedicated this day to putting our expo ducks in a row, we had to write down a plan on expo priorities that need to be achieved.

List of priorities for expo 10^th August 2016

_{Expo Target Market Strategy:}

The target market for ORA Hygiene Are University of Cape Town convenience seekers who prioritize personal hygiene.

Customer market – Convenience Seekers

Display – Must look and feel hygienic, convenient and exciting  

Objective: To build meaningful relationships with convenience seekers and to tell them our story 

Desk

Informative visual posters – for marketing(#ProtectMyBum) (Brand Personality) and pictures of products

Display of stock 

Display of pricing – R20. 000 or R15.00

Group uniform

Incentives – free water, free raffle etc

Digital interactions - #ProtectMyBum #ProtectMyBum Cartoon animation on Facebook 

What needs to happen:

1.      Studio shoot at Vega of product and brand personality. Pictures will be used for expo posters, Facebook page and website (Free)

2.      Development of cartoon animation(Free)

3.      Procuring of equipment for the 10^th of August (Cost)

·         Stock

·         Cubicle

·         Branded t shirts

·         Incentives

·         Desks

·         Card machine

4.      Funds for Expo

5.      Printing of posters – Architecture building or Wizards

6.      Team training for expo