New logo design

We decided to change our logo and it was a bit of a battle to decide on something we could all agree on. it was quite a frustrating process as there were quite a few options that were really nice and certain people were attached to certain designs that made it hard. In the end we decided to compromise and somehow combined two designs to create on that we all liked.

Minimum quota

We just discovered that our packers can only do a minimum of 1000 packets which means we need to buy and cut 6000 sheets. This was something unexpected as it was not mentioned in the beginning when we were still in talks with them. Now we need to purchase more sheets so that we can meet their quota but this will not be a real issue it would have just been better if we had known about it.

Package design

We still have not finalised what our packaging will look like and the colour of our logo as well. This is something that should have been dealt with a while back but here we are arguing about it. We should reach a conclusion soon as the choice are not too complex. It is basically choosing between which colours people like best and what we think the consumers will react the best to.

Vac Around the Corner

With vac around the corner a list of priorities will have to be developed for each group member. This will create a list of tasks that have to be achieved in order to achieve the needed goals. The priorities will have to be short and medium term and will somehow have to achieved by each member in the group, as soon as possible.

Priorities:

1. Production of Covers
2. Packaging Process
3. Finalising the Brand 
4. Product Exhibition Preparations 

These tasks will have to be completed by the time we return from vacation, which will be on the 18th of June 2016.

Social Media is seen as good marketing tool for startup busineses

Biggest Social Media Plaformas in South Africa

1. Facebook 
2. Twitter
3. Instagram 

  

What social media can do for ORA Hygiene:

Social media/digital link directly linked to increasing the brand’s reach, impact and frequency in order to increase overall brand awareness, recall and recognition. This includes the development of a social media pages on Facebook, Instagram and YouTube. These platforms offer interactive and visual capabilities for users, which is important because visual components have the ability to boost social media engagement for ORA Hygiene. Should ORA Hygiene build a reputable brand the social media channels can act as a tool for engagement between users and the brand. Facebook will probably be the best platform to use for a product like ORA because ORA Hygiene Covers are fast moving goods, that can need a large audience for sales. In a South African context Facebook seems to be the best platform for growth.

Survey created to identify if customer attitudes and perceptions towards "R20"

A primary research analysis was conducted to identify how consumers felt about a potential round number price for a single packet of ten ORA disposable toilet seat covers.   



61.76% felt R20 wasn't a lot money.

Pricing Steps

Pricing Steps that will determine ORA Hygienes position in the marketplace

Important questions that will help determine the correct pricing for ORA Hygiene 

1. We need to identify the problem we are solving and who is the customer
2. We need to find out if there are any alternatives  Why should they buy from us?
3. Identify the top 3 benefits of our product 
4. Weather or not the customers understand these benefits